A bright royal purple that has a warmth in its masstone and predictably cools a bit in tints to yield a slightly bluer purple. The consistency is spreadable but short. One adjective that comes to mind is that the paint is a bit sticky so it may not be the favorite of painters who like extra smooth paints. In masstone it is ever so slightly warmer than a few other brands, however it is barely noticeable. It is high chroma when spread thinly. The paint lends itself to impasto but is not extreme.