This is Old Holland’s Alizarin Crimson Genuine (PR83:1) and has been the source of immense confusion, even for us over at Paint List. In our section “From the Manufacturer,” we had the brand's lightfastness ratings reflecting their own statements, without adding our own commentary and flagging it with our own notes: PR83 will certainly fade, and yet Old Holland had it listed as LF categories 1 and 2. In fact, we’d written a note on this but it was not set to display on our pages, which we discovered while doing some double-checking in 2025. In any case, this Old Holland color— Madder Crimson Lake Deep PR83 — is not lightfast, as PR83 is not a lightfast pigment. For many years- indeed up until spring of 2024, Old Holland had listed this color as "Lightfastness 1 and 2" which caused enormous confusion for painters, who knew PR83 to fade at a category 3— poor lightfastness, and yet Old Holland's brand literature claimed excellent lightfastness. This propensity to fade has been known and well-publicized for decades, and only very recently, between Spring 2024 and 2025, was the proper LF rating listed on Old Holland’s public paint composition site. PR83 is subject to fading in tints with various whites. But that is not the only confusing part about this color-the Old Holland designation of this color as "Extra," which in Old Holland’s terms connotes “extra lightfast,” makes this color extra confusing. We’re guessing they’re using "extra" to imply that PR83 is more lightfast than Natural Madder, but some sources do not feel that PR83 is actually much better than Natural Madder in the long run, but that is another question for another time. It is worth noting as an aside that Alizarin Crimson as a pigment is currently undergoing some availability issues, and may be extinct. However at the time of this writing Old Holland still carries it in oils as PR83:1. On another topic, in the Old Holland line there are two similarly named paints but with different compositions: first, this color comes in both Deep and Light, and they have different pigments. In terms of naming this color can easily be mistaken with others in their line. This paint is distinct from several of their other Madder colors, namely Rose Dore Antique Extra / Kraplak Rose Antique Extra, and Madder (Geranium) Lake Light Extra, which are different colors.